This red started it all.
Voluptuous is our best-selling 25-hour matte liquid lipstick—a deep, rich red that commands attention without saying a word.
It glides on smooth, dries down flawless, and doesn’t smudge, dry out or transfer—unless you’re biting into something greasy.
Made for bold women, long days, and moments that matter, this shade was created to celebrate strength, sensuality, and legacy.
Whether you’re headed to brunch, a boardroom, or the block—Voluptuous puts the spotlight where it belongs: on you!
VEGAN. NON-DRYING. BLACK-OWNED. WOMAN-LED.
This shade sells out fast. Grab yours before it’s gone.
“I wore this for 13 hours straight, ate tacos, and didn’t have to reapply once.”
Verified Pretty Smacker
Ingredients: Isododecane, Dimethicone, Microcrystalline Wax, Silica, Methyl Methacrylate Crosspolymer, Polymethylsilsesquioxane, Propylene Carbonate, Phenoxyethanol, +/- Iron oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Red 6 (CI 15850), Red 28 Lake (CI 45410), Titanium Dioxide (CI 77891), Yellow 6 Lake (CI 15985), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Red 7 (CI 15850), Red 28 (CI 45410), Red 30 Lake (CI 73360), Orange 5 (CI 45370), Red 21 (CI 45380), Red 22 (CI 45380), Red 33 (CI 17200), Red 36 (CI 12085).
This pink doesn’t play.
Hottie is our statement-making 25-hour matte liquid lipstick—a fierce, neon pink that turns heads and owns every room.
It glides on smooth, dries down flawless, and doesn’t smudge, dry out, or transfer—no matter how hard you laugh, flirt, or sip that cocktail.
Created for the bold, the loud, the unapologetic—Hottie was made to celebrate power, playfulness, and pink on purpose.
Whether you’re on live, in the limelight, or just living out loud, this shade demands attention and dares you to shine.
VEGAN. NON-DRYING. BLACK-OWNED. WOMAN-LED.
This neon pink sells out quick—don’t say we didn’t warn you.
I didn’t think I could pull off a hot pink like this.. now I don’t want to wear anything else.” —Verified Pretty Smacker
Ingredients: Isododecane, Dimethicone, Microcrystalline Wax, Silica, Methyl Methacrylate Crosspolymer, Polymethylsilsesquioxane, Propylene Carbonate, Phenoxyethanol, +/- Iron oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Red 6 (CI 15850), Red 28 Lake (CI 45410), Titanium Dioxide (CI 77891), Yellow 6 Lake (CI 15985), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Red 7 (CI 15850), Red 28 (CI 45410), Red 30 Lake (CI 73360), Orange 5 (CI 45370), Red 21 (CI 45380), Red 22 (CI 45380), Red 33 (CI 17200), Red 36 (CI 12085).
No Duplicate, No Copy
One of a Kind is our standout matte liquid lipstick in emerald green—a rare, rich shade that sets trends. It glides on like silk, drying smooth and staying put. No smudging, no flaking, no regrets. This isn't for blending; it's for the bold and creative.
🌟 Unmatched, Unbothered, Unrepeatable 🌟
Wear it when you're ready to be seen exactly as you are. Whether on stage, off camera, or walking into your own light, this is your green light. Vegan, non-drying, black-owned, and woman-led. Don't miss out; grab it before it disappears.
💬 Customer Love 💬
"I wore One of a Kind to an event and everybody stopped me. I've never felt more seen." — Verified Pretty Smacker.
Ingredients: Isododecane, Dimethicone, Microcrystalline Wax, Silica, Methyl Methacrylate Crosspolymer, Polymethylsilsesquioxane, Propylene Carbonate, Phenoxyethanol, +/- Iron oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Red 6 (CI 15850), Red 28 Lake (CI 45410), Titanium Dioxide (CI 77891), Yellow 6 Lake (CI 15985), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Red 7 (CI 15850), Red 28 (CI 45410), Red 30 Lake (CI 73360), Orange 5 (CI 45370), Red 21 (CI 45380), Red 22 (CI 45380), Red 33 (CI 17200), Red 36 (CI 12085).
This one pulls you in.
Enticing is our sultry velvet-plum matte—deep, smoky, and smooth like your favorite slow jam. It’s the shade you reach for when you want to feel powerful without raising your voice.
It glides on soft, dries down like second skin, and doesn’t budge, smudge, or ghost your lips—even through a late-night bite or back-to-back video calls.
Created for rich tones, moody moods, and unforgettable entrances, this shade does the most with the least. It’s confidence, bottled.
Whether you’re stepping into a lounge or turning heads in the grocery aisle—Enticing knows how to make a scene.
VEGAN. NON-DRYING. BLACK-OWNED. WOMAN-LED.
This one stays booked and busy. Don’t wait too long to grab yours.
“Wore this through date night, dessert, and a heated convo—and it stayed put. That’s a win.” —Verified Pretty Smacker
Ingredients: Isododecane, Dimethicone, Microcrystalline Wax, Silica, Methyl Methacrylate Crosspolymer, Polymethylsilsesquioxane, Propylene Carbonate, Phenoxyethanol, +/- Iron oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Red 6 (CI 15850), Red 28 Lake (CI 45410), Titanium Dioxide (CI 77891), Yellow 6 Lake (CI 15985), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Red 7 (CI 15850), Red 28 (CI 45410), Red 30 Lake (CI 73360), Orange 5 (CI 45370), Red 21 (CI 45380), Red 22 (CI 45380), Red 33 (CI 17200), Red 36 (CI 12085).
This pink came to play cute—and win.
Baddie is a soft, flirty blush-pink matte that brings feminine energy with a sharp edge. She’s the shade you throw on when you’re feeling unbothered, unbent, and fully in your element.
Glides on like satin, dries down like confidence, and stays locked in through every compliment, kiss, and camera flash. She’s sweet, but she doesn’t melt under pressure.
Whether you’re running errands in a hoodie or stepping into the room like the whole mood, Baddie shows up for every version of you — playful, polished, and always that girl.
VEGAN. NON-DRYING. BLACK-OWNED. WOMAN-LED.
Ingredients: Isododecane, Dimethicone, Microcrystalline Wax, Silica, Methyl Methacrylate Crosspolymer, Polymethylsilsesquioxane, Propylene Carbonate, Phenoxyethanol, +/- Iron oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Red 6 (CI 15850), Red 28 Lake (CI 45410), Titanium Dioxide (CI 77891), Yellow 6 Lake (CI 15985), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Red 7 (CI 15850), Red 28 (CI 45410), Red 30 Lake (CI 73360), Orange 5 (CI 45370), Red 21 (CI 45380), Red 22 (CI 45380), Red 33 (CI 17200), Red 36 (CI 12085).
Grind. Glam. Repeat.
Working Girl is our terracotta-brown matte liquid lipstick—the perfect balance of grounded and bold, made for women who handle business and still look damn good doing it.
It glides on smooth, dries down like velvet, and stays locked in whether you’re leading the meeting, launching your hustle, or clocking out to catch a vibe.
This shade is for the go-getters, the multitaskers, and the “I got this” crew. From 9 to 5 and everything after, Working Girl holds you down with confidence, class, and a touch of badass.
VEGAN. NON-DRYING. BLACK-OWNED. WOMAN-LED.
The bag isn’t the only thing you’re securing.
Snag this shade while it’s in stock.
“I wore Working Girl all day — meetings, errands, dinner — didn’t reapply once.”
— Verified Pretty Smacker
Ingredients: Isododecane, Dimethicone, Microcrystalline Wax, Silica, Methyl Methacrylate Crosspolymer, Polymethylsilsesquioxane, Propylene Carbonate, Phenoxyethanol, +/- Iron oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Red 6 (CI 15850), Red 28 Lake (CI 45410), Titanium Dioxide (CI 77891), Yellow 6 Lake (CI 15985), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Red 7 (CI 15850), Red 28 (CI 45410), Red 30 Lake (CI 73360), Orange 5 (CI 45370), Red 21 (CI 45380), Red 22 (CI 45380), Red 33 (CI 17200), Red 36 (CI 12085).
A spell in a tube.
Enchanting is our metallic bronze-gold matte lipstick—a warm, glowing shade that turns every word into a soft command.
It glides on like magic, dries down smooth, and wears like confidence you didn’t know you had.
No smudge. No stick. No touch-ups needed.
This shade was made for the ones who entrance rooms without trying. The women who shine in stillness, charm without force, and leave people wondering how they pulled that off.
Enchanting is elegance with a twist. A glow with grit.
The perfect blend of softness and strength.
VEGAN. NON-DRYING. BLACK-OWNED. WOMAN-LED.
Warning: this one gets remembered.
Grab it before the spell breaks.
“Enchanting is my go-to when I want to feel golden, grounded, and that girl.”
— Verified Pretty Smacker
Ingredients: Isododecane, Dimethicone, Microcrystalline Wax, Silica, Methyl Methacrylate Crosspolymer, Polymethylsilsesquioxane, Propylene Carbonate, Phenoxyethanol, +/- Iron oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Red 6 (CI 15850), Red 28 Lake (CI 45410), Titanium Dioxide (CI 77891), Yellow 6 Lake (CI 15985), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Red 7 (CI 15850), Red 28 (CI 45410), Red 30 Lake (CI 73360), Orange 5 (CI 45370), Red 21 (CI 45380), Red 22 (CI 45380), Red 33 (CI 17200), Red 36 (CI 12085).
Power in every pout.
Sophisticated is our rich, deep chocolate matte liquid lipstick—a sultry shade that serves elegance with edge.
It glides on velvety smooth, dries to a flawless finish, and lasts from power lunches to after-hours.
No cracking. No flaking. No fading. Just presence.
This shade is for women who know their worth and make no apologies for it. Whether you’re commanding the room or casually making people stare—Sophisticated brings bold depth and grown-woman energy to every look.
And yes—it smells like chocolate.
Because luxury should make an entrance and leave a trail.
VEGAN. NON-DRYING. BLACK-OWNED. WOMAN-LED.
She’s not loud, but she’s unforgettable.
Grab her while she’s still in stock.
“It’s giving confidence in a tube. Sophisticated is that girl.”
— Verified Pretty Smacker
Ingredients: Isododecane, Dimethicone, Microcrystalline Wax, Silica, Methyl Methacrylate Crosspolymer, Polymethylsilsesquioxane, Propylene Carbonate, Phenoxyethanol, +/- Iron oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Red 6 (CI 15850), Red 28 Lake (CI 45410), Titanium Dioxide (CI 77891), Yellow 6 Lake (CI 15985), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Red 7 (CI 15850), Red 28 (CI 45410), Red 30 Lake (CI 73360), Orange 5 (CI 45370), Red 21 (CI 45380), Red 22 (CI 45380), Red 33 (CI 17200), Red 36 (CI 12085).
Soft doesn’t mean silent.
Ladylike is our classic nude matte liquid lipstick—a smooth, effortless shade that speaks with intention, not volume.
It glides on creamy, dries down matte, and stays perfectly in place through long days, tough talks, and whatever else comes your way.
No fading. No stickiness. No mess.
This shade was made for women who know how to carry power with grace. Whether you’re in pearls, pumps, or sweatpants—Ladylike keeps it poised, polished, and pretty… with just enough edge.
It’s not just neutral—it’s necessary.
VEGAN. NON-DRYING. BLACK-OWNED. WOMAN-LED.
This one belongs in your rotation.
Tap in before it’s gone.
“Ladylike is my everyday go-to. It looks soft, but it makes me feel unstoppable.”
— Verified Pretty Smacker
Ingredients: Isododecane, Dimethicone, Microcrystalline Wax, Silica, Methyl Methacrylate Crosspolymer, Polymethylsilsesquioxane, Propylene Carbonate, Phenoxyethanol, +/- Iron oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Red 6 (CI 15850), Red 28 Lake (CI 45410), Titanium Dioxide (CI 77891), Yellow 6 Lake (CI 15985), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Red 7 (CI 15850), Red 28 (CI 45410), Red 30 Lake (CI 73360), Orange 5 (CI 45370), Red 21 (CI 45380), Red 22 (CI 45380), Red 33 (CI 17200), Red 36 (CI 12085).
This black is not for the background.
Brave is our boldest shade yet—a fearless 25-hour matte liquid lipstick in unapologetic black. It’s rich, it’s deep, and it’s built for women who don’t shrink, flinch, or fold.
The formula?
Smooth-gliding. Quick-drying. Long-lasting.
No cracking. No smudging. No softness—unless it’s your lips.
Created for night owls, rebels, artists, and power moves, this shade doesn’t whisper. It walks in loud and owns every inch of the room.
From the club to the conference call, Brave proves that black isn’t basic—it’s next-level bold.
VEGAN. NON-DRYING. BLACK-OWNED. WOMAN-LED.
This shade turns heads.
Order before it sells out (again).
“I wore Brave to a photoshoot and dinner back to back—zero touch-ups. All confidence.”
— Verified Pretty Smacker
Ingredients: Isododecane, Dimethicone, Microcrystalline Wax, Silica, Methyl Methacrylate Crosspolymer, Polymethylsilsesquioxane, Propylene Carbonate, Phenoxyethanol, +/- Iron oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Red 6 (CI 15850), Red 28 Lake (CI 45410), Titanium Dioxide (CI 77891), Yellow 6 Lake (CI 15985), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Red 7 (CI 15850), Red 28 (CI 45410), Red 30 Lake (CI 73360), Orange 5 (CI 45370), Red 21 (CI 45380), Red 22 (CI 45380), Red 33 (CI 17200), Red 36 (CI 12085).
Touch-ups deserve luxury.
Our Pretty Smack handheld lip mirror is the perfect glam companion—sleek, lightweight, and designed to fit effortlessly in your purse, makeup bag, or pocket. Whether you’re reapplying your favorite matte shade or just checking your angle, this mirror keeps you looking flawless from every direction.
Branded with the Pretty Smack logo and dripping in bold energy, it’s not just a mirror—it’s a moment.
Exfoliate. Hydrate. Glow.
Get ready to take your lips to the next level. PoutFrost is your new essential for irresistibly smooth, soft lips. Our handcrafted, vegan sugar lip scrub gently buffs away dryness with superfine sugar crystals, while a luxe blend of shea butter, almond oil, jojoba oil, vitamin E, and plant-based squalane leaves your lips nourished, hydrated, and ready to slay any lipstick—matte or glossy.
Infused with a subtle burst of natural strawberry flavor, PoutFrost delivers the perfect prep for your pout. Use it as part of your self-care routine or before applying your favorite Pretty Smack matte lipstick for the ultimate lip moment.
Handcrafted. Luxe. Lip-Obsessed.
Gently exfoliates and smooths dry lips
Deeply hydrates with rich botanical oils
Vegan + cruelty-free + small batch made
Fresh natural strawberry essence
2 oz/60g black tin with signature Pretty Smack seal
Ingredients:
Sugar, Sweet Almond Oil, Golden Jojoba Oil, Raw African Shea Butter, Vitamin E Oil, Plant-Derived Squalane Oil, Strawberry Powder, Natural Strawberry Flavor Oil, Pink Mica Powder, Optiphen (natural preservative).
Note: Handmade in small batches with love in Grandma’s kitchen.
MUST BE STORED IN A COOL PLACE.
Because soft lips are always in style.
233rd Fly Girl is for the one who’s always been that girl—no filter, no filler, just vibes. This clear gloss is a classic for a reason: thick, high-gloss shine that hits every time, with a heavenly scent that keeps people leaning in.
This shade is inspired by the girls who did the most with the least—and still ran the whole block. It’s the go-to gloss for bare-face slay days, full-beat glam, or when you just want your lips to look expensive without trying too hard.
Pair it with your favorite liner, layer it on top of your go-to lipstick, or rock it solo for effortless shine that stays on beat.
Because clear doesn’t mean basic. It means confident.
• ✨ Long-lasting, high-shine finish
• 💧 Infused with shea butter for moisture
• 🛡️ Antioxidant-rich with vitamin E
• 💋 Non-sticky, buttery-smooth texture
• 🐰 Vegan + cruelty-free
Net Weight: 5.5ML
Note: This item is temporarily unavailable.
Ingredients: Hydrogenated Polyisobutene, Isododecane, Polybutene, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Octyldodecanol, Aroma (Flavor), Ethylhexyl Palmitate, Butyrospermum Parkii (Shea Butter), Silica, Calcium Sodium Borosilicate, Calcium Titanium Borosilicate, Tin Oxide, Tocopherol, CI 15850, CI 77491, CI 77891, CI 77492, CI 77499, CI 42090
Pelham Pkwy Poppin’ is for the girls who love a clear gloss, but still want a lil’ something extra. It’s the elevated version of your everyday go-to—same juicy shine as 233rd Fly Girl, but with a kiss of shimmer that catches the light just enough to make people look twice.
This gloss is inspired by Pelham Parkway—a part of the Bronx known for its quiet charm and lowkey flyness. The vibe? Effortlessly pretty. Soft glam. Classic with a wink.
Wear it alone for a glassy shimmered pout, or layer it over your favorite lip liner or lipstick for a finish that’s subtle but stunning.
Because sometimes, it’s the shimmer you didn’t know you needed.
• ✨ Long-lasting, high-shine finish
• 💧 Infused with shea butter for moisture
• 🛡️ Antioxidant-rich with vitamin E
• 💋 Non-sticky, buttery-smooth texture
• 🐰 Vegan + cruelty-free
Net Weight: 5.5ML
Note: This item is temporarily unavailable.
Ingredients: Hydrogenated Polyisobutene, Isododecane, Polybutene, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Octyldodecanol, Aroma (Flavor), Ethylhexyl Palmitate, Butyrospermum Parkii (Shea Butter), Silica, Calcium Sodium Borosilicate, Calcium Titanium Borosilicate, Tin Oxide, Tocopherol, CI 15850, CI 77491, CI 77891, CI 77492, CI 77499, CI 42090
Co-Op Cutie is that quiet flex in gloss form. Inspired by the iconic Co-Op City in the Bronx—where style, strength, and stories stretch across towers—this rich brown shade is full-bodied, creamy, and unapologetically smooth.
It delivers a luxurious shine that looks expensive without doing the most. Perfect for everyday wear or layering over a bold liner, this shade was made for the girls who like their lip game grown, glossy, and very much present.
Whether you’re running errands, making money moves, or posted up at brunch, Co-Op Cutie will have people asking what’s on your lips—and who you bank with.
Because cute ain’t the half of it—she got real estate.
• ✨ Long-lasting, high-shine finish
• 💧 Infused with shea butter for moisture
• 🛡️ Antioxidant-rich with vitamin E
• 💋 Non-sticky, buttery-smooth texture
• 🐰 Vegan + cruelty-free
Net Weight: 5.5ML
Note: This item is temporarily unavailable.
Ingredients: Hydrogenated Polyisobutene, Isododecane, Polybutene, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Octyldodecanol, Aroma (Flavor), Ethylhexyl Palmitate, Butyrospermum Parkii (Shea Butter), Silica, Calcium Sodium Borosilicate, Calcium Titanium Borosilicate, Tin Oxide, Tocopherol, CI 15850, CI 77491, CI 77891, CI 77492, CI 77499, CI 42090
219 Flex is a full-lip moment, period. Named after 219th Street—where the Bronx meets pure attitude—this vivid pink-coral gloss is made for days you feel too fine to be humble. It’s bright. It’s unapologetic. It’s the shade you wear when you know you’re the baddest in the room.
Formulated with rich pigment and a glassy, non-sticky finish, 219 Flex delivers the type of shine that makes strangers ask what’s on your lips. This is that summertime-in-the-BX kind of energy—music blasting, edges laid, and not a care in sight.
Wear it solo for a bold pop or layer it up with a liner to make the color explode.
Because flexin’ isn’t optional—it’s the whole point.
• ✨ Long-lasting, high-shine finish
• 💧 Infused with shea butter for moisture
• 🛡️ Antioxidant-rich with vitamin E
• 💋 Non-sticky, buttery-smooth texture
• 🐰 Vegan + cruelty-free
Net Weight: 5.5ML
Note: This item is temporarily unavailable.
Ingredients: Hydrogenated Polyisobutene, Isododecane, Polybutene, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Octyldodecanol, Aroma (Flavor), Ethylhexyl Palmitate, Butyrospermum Parkii (Shea Butter), Silica, Calcium Sodium Borosilicate, Calcium Titanium Borosilicate, Tin Oxide, Tocopherol, CI 15850, CI 77491, CI 77891, CI 77492, CI 77499, CI 42090
Baychester Bombshell is what happens when royalty meets BX energy. This bronzy-copper gloss glides on like liquid metal, leaving behind a gleaming finish that looks rich, radiant, and completely unforgettable.
Inspired by Baychester’s quiet strength and the women who walk like they’ve already arrived, this shade is equal parts confidence and class. The metallic undertone catches the light in all the right ways, giving you a luminous, golden-hour glow—day or night.
It’s the gloss you wear when you want your lips to look expensive, your vibe to feel unbothered, and your energy to speak before you do.
Because when you’re a bombshell from Baychester Ave, bronze is the bare minimum.
• ✨ Long-lasting, high-shine finish
• 💧 Infused with shea butter for moisture
• 🛡️ Antioxidant-rich with vitamin E
• 💋 Non-sticky, buttery-smooth texture
• 🐰 Vegan + cruelty-free
Net Weight: 5.5ML
Note: This item is temporarily unavailable.
Ingredients: Hydrogenated Polyisobutene, Isododecane, Polybutene, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Octyldodecanol, Aroma (Flavor), Ethylhexyl Palmitate, Butyrospermum Parkii (Shea Butter), Silica, Calcium Sodium Borosilicate, Calcium Titanium Borosilicate, Tin Oxide, Tocopherol, CI 15850, CI 77491, CI 77891, CI 77492, CI 77499, CI 42090
Boston Road Bunny is your everyday nude—but not your everyday vibe. This high-shine gloss delivers a creamy, barely-there finish with just enough warmth to flatter every skin tone. Inspired by Boston Road in the Bronx, where softness and street smarts exist in the same breath, this shade is for the girls who know how to move quietly and still be unforgettable.
It’s the gloss you reach for without thinking—easy, flattering, and always on point. Whether you’re running errands or showing up like you own the room, ‘Boston Road Bunny’ gives you that polished, pulled-together pout every time.
Wear it solo for a subtle slay, or layer it over liner or lipstick to turn the volume way up.
Because nude should never mean boring.
• ✨ Long-lasting, high-shine finish
• 💧 Infused with shea butter for moisture
• 🛡️ Antioxidant-rich with vitamin E
• 💋 Non-sticky, buttery-smooth texture
• 🐰 Vegan + cruelty-free
Net Weight: 5.5ML
Note: This item is temporarily unavailable.
Gun Hill Glaze is what happens when sunlight meets lip gloss. This golden-toned shade glides on smooth and leaves behind a warm, radiant sheen that catches the light (and attention) every single time.
Named after Gun Hill Road—one of the Uptown’s most legendary thoroughfares—this gloss was made for those who move with quiet confidence and undeniable glow. Think summer in the city, windows down, hoops on, head high.
It’s the everyday gloss with main character warmth. Layer it over a nude lip, wear it solo for golden-hour glam, or pair it with liner for a glazed-up look that’s soft but never silent.
Because when you’re glowing, you don’t need to shout.
• ✨ Long-lasting, high-shine finish
• 💧 Infused with shea butter for moisture
• 🛡️ Antioxidant-rich with vitamin E
• 💋 Non-sticky, buttery-smooth texture
• 🐰 Vegan + cruelty-free
Net Weight: 5.5ML
Note: This item is temporarily unavailable.
Ingredients: Hydrogenated Polyisobutene, Isododecane, Polybutene, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Octyldodecanol, Aroma (Flavor), Ethylhexyl Palmitate, Butyrospermum Parkii (Shea Butter), Silica, Calcium Sodium Borosilicate, Calcium Titanium Borosilicate, Tin Oxide, Tocopherol, CI 15850, CI 77491, CI 77891, CI 77492, CI 77499, CI 42090
241st Boss is more than a gloss—it’s a Bronx anthem in a tube. Inspired by the East 241st where our founder grew up, this unapologetically hot pink shade is for the woman who runs things without saying a word. It’s bold. It’s fearless. And it commands attention from the first swipe.
Formulated with a smooth, hydrating base that glides on like silk, this gloss delivers rich color payoff and a glassy shine that lasts. The scent? Simply addictive—like confidence in a bottle.
Whether you’re rocking it solo or pairing it with your favorite liner, ‘241st Boss’ instantly elevates any look from casual to certified main character.
This shade is a tribute to where we come from—and a celebration of the power we carry when we wear our roots with pride.
Because when you’re from 241st, you don’t just wear gloss. You wear legacy.
• ✨ Long-lasting, high-shine finish
• 💧 Infused with shea butter for moisture
• 🛡️ Antioxidant-rich with vitamin E
• 💋 Non-sticky, buttery-smooth texture
• 🐰 Vegan + cruelty-free
Net Weight: 5.5ML
Note: This item is temporarily unavailable.
Ingredients: Hydrogenated Polyisobutene, Isododecane, Polybutene, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Octyldodecanol, Aroma (Flavor), Ethylhexyl Palmitate, Butyrospermum Parkii (Shea Butter), Silica, Calcium Sodium Borosilicate, Calcium Titanium Borosilicate, Tin Oxide, Tocopherol, CI 15850, CI 77491, CI 77891, CI 77492, CI 77499, CI 42090
White Plains Rd. Ting is that one gloss that walks in with music playing. This rich jolly rancher red is inspired by the Caribbean flavor that runs deep through Uptown—especially along White Plains Road, where the vibes are always loud.
This is a gloss that commands the room: vibrant, bold, and unapologetically spicy. The pigment? Loud. The shine? Insane. The energy? Pure fire.
Whether you’re from The BX or just channeling it, ‘White Plains Rd. Ting’ delivers the perfect red for when you want to turn up the volume without saying a word.
Wear it solo or layer it with a liner for drama. Either way, just know—it’s giving bad gyal energy.
Because some glosses talk sweet, but this one talks back.
• ✨ Long-lasting, high-shine finish
• 💧 Infused with shea butter for moisture
• 🛡️ Antioxidant-rich with vitamin E
• 💋 Non-sticky, buttery-smooth texture
• 🐰 Vegan + cruelty-free
Net Weight: 5.5ML
Note: This item is temporarily unavailable.
Ingredients: Hydrogenated Polyisobutene, Isododecane, Polybutene, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Octyldodecanol, Aroma (Flavor), Ethylhexyl Palmitate, Butyrospermum Parkii (Shea Butter), Silica, Calcium Sodium Borosilicate, Calcium Titanium Borosilicate, Tin Oxide, Tocopherol, CI 15850, CI 77491, CI 77891, CI 77492, CI 77499, CI 42090
Edenwald Bully doesn’t ask for the spotlight—she takes it. Inspired by the energy of Edenwald, one of the largest housing projects in the North Bronx, this pink-orange shimmer gloss is big, bold, and built to stand out. The shade shifts and shines with every move, catching the light and the eyes.
This gloss is for the girls who don’t back down. The ones who talk fast, walk faster, and stay ready. ‘Edenwald Bully’ glides on like a dream but wears like confidence—with just the right amount of Uptown bite.
Whether you’re pairing it with a full beat or throwing it on with bare skin and hoops, this gloss speaks volumes without ever saying a word.
Because soft girls still know how to fight.
• ✨ Long-lasting, high-shine finish
• 💧 Infused with shea butter for moisture
• 🛡️ Antioxidant-rich with vitamin E
• 💋 Non-sticky, buttery-smooth texture
• 🐰 Vegan + cruelty-free
Net Weight: 5.5ML
Note: This item is temporarily unavailable.
Ingredients: Hydrogenated Polyisobutene, Isododecane, Polybutene, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Octyldodecanol, Aroma (Flavor), Ethylhexyl Palmitate, Butyrospermum Parkii (Shea Butter), Silica, Calcium Sodium Borosilicate, Calcium Titanium Borosilicate, Tin Oxide, Tocopherol, CI 15850, CI 77491, CI 77891, CI 77492, CI 77499, CI 42090
