241st Boss is more than a gloss—it’s a Bronx anthem in a tube. Inspired by the East 241st where our founder grew up, this unapologetically hot pink shade is for the woman who runs things without saying a word. It’s bold. It’s fearless. And it commands attention from the first swipe.
Formulated with a smooth, hydrating base that glides on like silk, this gloss delivers rich color payoff and a glassy shine that lasts. The scent? Simply addictive—like confidence in a bottle.
Whether you’re rocking it solo or pairing it with your favorite liner, ‘241st Boss’ instantly elevates any look from casual to certified main character.
This shade is a tribute to where we come from—and a celebration of the power we carry when we wear our roots with pride.
Because when you’re from 241st, you don’t just wear gloss. You wear legacy.
• ✨ Long-lasting, high-shine finish
• 💧 Infused with shea butter for moisture
• 🛡️ Antioxidant-rich with vitamin E
• 💋 Non-sticky, buttery-smooth texture
• 🐰 Vegan + cruelty-free
Net Weight: 5.5ML
Note: This item is temporarily unavailable.
Ingredients: Hydrogenated Polyisobutene, Isododecane, Polybutene, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Octyldodecanol, Aroma (Flavor), Ethylhexyl Palmitate, Butyrospermum Parkii (Shea Butter), Silica, Calcium Sodium Borosilicate, Calcium Titanium Borosilicate, Tin Oxide, Tocopherol, CI 15850, CI 77491, CI 77891, CI 77492, CI 77499, CI 42090
White Plains Rd. Ting is that one gloss that walks in with music playing. This rich jolly rancher red is inspired by the Caribbean flavor that runs deep through Uptown—especially along White Plains Road, where the vibes are always loud.
This is a gloss that commands the room: vibrant, bold, and unapologetically spicy. The pigment? Loud. The shine? Insane. The energy? Pure fire.
Whether you’re from The BX or just channeling it, ‘White Plains Rd. Ting’ delivers the perfect red for when you want to turn up the volume without saying a word.
Wear it solo or layer it with a liner for drama. Either way, just know—it’s giving bad gyal energy.
Because some glosses talk sweet, but this one talks back.
• ✨ Long-lasting, high-shine finish
• 💧 Infused with shea butter for moisture
• 🛡️ Antioxidant-rich with vitamin E
• 💋 Non-sticky, buttery-smooth texture
• 🐰 Vegan + cruelty-free
Net Weight: 5.5ML
Note: This item is temporarily unavailable.
Ingredients: Hydrogenated Polyisobutene, Isododecane, Polybutene, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Octyldodecanol, Aroma (Flavor), Ethylhexyl Palmitate, Butyrospermum Parkii (Shea Butter), Silica, Calcium Sodium Borosilicate, Calcium Titanium Borosilicate, Tin Oxide, Tocopherol, CI 15850, CI 77491, CI 77891, CI 77492, CI 77499, CI 42090
Co-Op Cutie is that quiet flex in gloss form. Inspired by the iconic Co-Op City in the Bronx—where style, strength, and stories stretch across towers—this rich brown shade is full-bodied, creamy, and unapologetically smooth.
It delivers a luxurious shine that looks expensive without doing the most. Perfect for everyday wear or layering over a bold liner, this shade was made for the girls who like their lip game grown, glossy, and very much present.
Whether you’re running errands, making money moves, or posted up at brunch, Co-Op Cutie will have people asking what’s on your lips—and who you bank with.
Because cute ain’t the half of it—she got real estate.
• ✨ Long-lasting, high-shine finish
• 💧 Infused with shea butter for moisture
• 🛡️ Antioxidant-rich with vitamin E
• 💋 Non-sticky, buttery-smooth texture
• 🐰 Vegan + cruelty-free
Net Weight: 5.5ML
Note: This item is temporarily unavailable.
Ingredients: Hydrogenated Polyisobutene, Isododecane, Polybutene, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Octyldodecanol, Aroma (Flavor), Ethylhexyl Palmitate, Butyrospermum Parkii (Shea Butter), Silica, Calcium Sodium Borosilicate, Calcium Titanium Borosilicate, Tin Oxide, Tocopherol, CI 15850, CI 77491, CI 77891, CI 77492, CI 77499, CI 42090
233rd Fly Girl is for the one who’s always been that girl—no filter, no filler, just vibes. This clear gloss is a classic for a reason: thick, high-gloss shine that hits every time, with a heavenly scent that keeps people leaning in.
This shade is inspired by the girls who did the most with the least—and still ran the whole block. It’s the go-to gloss for bare-face slay days, full-beat glam, or when you just want your lips to look expensive without trying too hard.
Pair it with your favorite liner, layer it on top of your go-to lipstick, or rock it solo for effortless shine that stays on beat.
Because clear doesn’t mean basic. It means confident.
• ✨ Long-lasting, high-shine finish
• 💧 Infused with shea butter for moisture
• 🛡️ Antioxidant-rich with vitamin E
• 💋 Non-sticky, buttery-smooth texture
• 🐰 Vegan + cruelty-free
Net Weight: 5.5ML
Note: This item is temporarily unavailable.
Ingredients: Hydrogenated Polyisobutene, Isododecane, Polybutene, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Octyldodecanol, Aroma (Flavor), Ethylhexyl Palmitate, Butyrospermum Parkii (Shea Butter), Silica, Calcium Sodium Borosilicate, Calcium Titanium Borosilicate, Tin Oxide, Tocopherol, CI 15850, CI 77491, CI 77891, CI 77492, CI 77499, CI 42090
Gun Hill Glaze is what happens when sunlight meets lip gloss. This golden-toned shade glides on smooth and leaves behind a warm, radiant sheen that catches the light (and attention) every single time.
Named after Gun Hill Road—one of the Uptown’s most legendary thoroughfares—this gloss was made for those who move with quiet confidence and undeniable glow. Think summer in the city, windows down, hoops on, head high.
It’s the everyday gloss with main character warmth. Layer it over a nude lip, wear it solo for golden-hour glam, or pair it with liner for a glazed-up look that’s soft but never silent.
Because when you’re glowing, you don’t need to shout.
• ✨ Long-lasting, high-shine finish
• 💧 Infused with shea butter for moisture
• 🛡️ Antioxidant-rich with vitamin E
• 💋 Non-sticky, buttery-smooth texture
• 🐰 Vegan + cruelty-free
Net Weight: 5.5ML
Note: This item is temporarily unavailable.
Ingredients: Hydrogenated Polyisobutene, Isododecane, Polybutene, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Octyldodecanol, Aroma (Flavor), Ethylhexyl Palmitate, Butyrospermum Parkii (Shea Butter), Silica, Calcium Sodium Borosilicate, Calcium Titanium Borosilicate, Tin Oxide, Tocopherol, CI 15850, CI 77491, CI 77891, CI 77492, CI 77499, CI 42090
219 Flex is a full-lip moment, period. Named after 219th Street—where the Bronx meets pure attitude—this vivid pink-coral gloss is made for days you feel too fine to be humble. It’s bright. It’s unapologetic. It’s the shade you wear when you know you’re the baddest in the room.
Formulated with rich pigment and a glassy, non-sticky finish, 219 Flex delivers the type of shine that makes strangers ask what’s on your lips. This is that summertime-in-the-BX kind of energy—music blasting, edges laid, and not a care in sight.
Wear it solo for a bold pop or layer it up with a liner to make the color explode.
Because flexin’ isn’t optional—it’s the whole point.
• ✨ Long-lasting, high-shine finish
• 💧 Infused with shea butter for moisture
• 🛡️ Antioxidant-rich with vitamin E
• 💋 Non-sticky, buttery-smooth texture
• 🐰 Vegan + cruelty-free
Net Weight: 5.5ML
Note: This item is temporarily unavailable.
Ingredients: Hydrogenated Polyisobutene, Isododecane, Polybutene, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Octyldodecanol, Aroma (Flavor), Ethylhexyl Palmitate, Butyrospermum Parkii (Shea Butter), Silica, Calcium Sodium Borosilicate, Calcium Titanium Borosilicate, Tin Oxide, Tocopherol, CI 15850, CI 77491, CI 77891, CI 77492, CI 77499, CI 42090
Baychester Bombshell is what happens when royalty meets BX energy. This bronzy-copper gloss glides on like liquid metal, leaving behind a gleaming finish that looks rich, radiant, and completely unforgettable.
Inspired by Baychester’s quiet strength and the women who walk like they’ve already arrived, this shade is equal parts confidence and class. The metallic undertone catches the light in all the right ways, giving you a luminous, golden-hour glow—day or night.
It’s the gloss you wear when you want your lips to look expensive, your vibe to feel unbothered, and your energy to speak before you do.
Because when you’re a bombshell from Baychester Ave, bronze is the bare minimum.
• ✨ Long-lasting, high-shine finish
• 💧 Infused with shea butter for moisture
• 🛡️ Antioxidant-rich with vitamin E
• 💋 Non-sticky, buttery-smooth texture
• 🐰 Vegan + cruelty-free
Net Weight: 5.5ML
Note: This item is temporarily unavailable.
Ingredients: Hydrogenated Polyisobutene, Isododecane, Polybutene, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Octyldodecanol, Aroma (Flavor), Ethylhexyl Palmitate, Butyrospermum Parkii (Shea Butter), Silica, Calcium Sodium Borosilicate, Calcium Titanium Borosilicate, Tin Oxide, Tocopherol, CI 15850, CI 77491, CI 77891, CI 77492, CI 77499, CI 42090
Boston Road Bunny is your everyday nude—but not your everyday vibe. This high-shine gloss delivers a creamy, barely-there finish with just enough warmth to flatter every skin tone. Inspired by Boston Road in the Bronx, where softness and street smarts exist in the same breath, this shade is for the girls who know how to move quietly and still be unforgettable.
It’s the gloss you reach for without thinking—easy, flattering, and always on point. Whether you’re running errands or showing up like you own the room, ‘Boston Road Bunny’ gives you that polished, pulled-together pout every time.
Wear it solo for a subtle slay, or layer it over liner or lipstick to turn the volume way up.
Because nude should never mean boring.
• ✨ Long-lasting, high-shine finish
• 💧 Infused with shea butter for moisture
• 🛡️ Antioxidant-rich with vitamin E
• 💋 Non-sticky, buttery-smooth texture
• 🐰 Vegan + cruelty-free
Net Weight: 5.5ML
Note: This item is temporarily unavailable.
Edenwald Bully doesn’t ask for the spotlight—she takes it. Inspired by the energy of Edenwald, one of the largest housing projects in the North Bronx, this pink-orange shimmer gloss is big, bold, and built to stand out. The shade shifts and shines with every move, catching the light and the eyes.
This gloss is for the girls who don’t back down. The ones who talk fast, walk faster, and stay ready. ‘Edenwald Bully’ glides on like a dream but wears like confidence—with just the right amount of Uptown bite.
Whether you’re pairing it with a full beat or throwing it on with bare skin and hoops, this gloss speaks volumes without ever saying a word.
Because soft girls still know how to fight.
• ✨ Long-lasting, high-shine finish
• 💧 Infused with shea butter for moisture
• 🛡️ Antioxidant-rich with vitamin E
• 💋 Non-sticky, buttery-smooth texture
• 🐰 Vegan + cruelty-free
Net Weight: 5.5ML
Note: This item is temporarily unavailable.
Ingredients: Hydrogenated Polyisobutene, Isododecane, Polybutene, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Octyldodecanol, Aroma (Flavor), Ethylhexyl Palmitate, Butyrospermum Parkii (Shea Butter), Silica, Calcium Sodium Borosilicate, Calcium Titanium Borosilicate, Tin Oxide, Tocopherol, CI 15850, CI 77491, CI 77891, CI 77492, CI 77499, CI 42090
Pelham Pkwy Poppin’ is for the girls who love a clear gloss, but still want a lil’ something extra. It’s the elevated version of your everyday go-to—same juicy shine as 233rd Fly Girl, but with a kiss of shimmer that catches the light just enough to make people look twice.
This gloss is inspired by Pelham Parkway—a part of the Bronx known for its quiet charm and lowkey flyness. The vibe? Effortlessly pretty. Soft glam. Classic with a wink.
Wear it alone for a glassy shimmered pout, or layer it over your favorite lip liner or lipstick for a finish that’s subtle but stunning.
Because sometimes, it’s the shimmer you didn’t know you needed.
• ✨ Long-lasting, high-shine finish
• 💧 Infused with shea butter for moisture
• 🛡️ Antioxidant-rich with vitamin E
• 💋 Non-sticky, buttery-smooth texture
• 🐰 Vegan + cruelty-free
Net Weight: 5.5ML
Note: This item is temporarily unavailable.
Ingredients: Hydrogenated Polyisobutene, Isododecane, Polybutene, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Octyldodecanol, Aroma (Flavor), Ethylhexyl Palmitate, Butyrospermum Parkii (Shea Butter), Silica, Calcium Sodium Borosilicate, Calcium Titanium Borosilicate, Tin Oxide, Tocopherol, CI 15850, CI 77491, CI 77891, CI 77492, CI 77499, CI 42090
