Brave | Fearless Black Matte
This black is not for the background.
Brave is our boldest shade yet—a fearless 25-hour matte liquid lipstick in unapologetic black. It’s rich, it’s deep, and it’s built for women who don’t shrink, flinch, or fold.
The formula?
Smooth-gliding. Quick-drying. Long-lasting.
No cracking. No smudging. No softness—unless it’s your lips.
Created for night owls, rebels, artists, and power moves, this shade doesn’t whisper. It walks in loud and owns every inch of the room.
From the club to the conference call, Brave proves that black isn’t basic—it’s next-level bold.
VEGAN. NON-DRYING. BLACK-OWNED. WOMAN-LED.
This shade turns heads.
Order before it sells out (again).
“I wore Brave to a photoshoot and dinner back to back—zero touch-ups. All confidence.”
— Verified Pretty Smacker
This black is not for the background.
Brave is our boldest shade yet—a fearless 25-hour matte liquid lipstick in unapologetic black. It’s rich, it’s deep, and it’s built for women who don’t shrink, flinch, or fold.
The formula?
Smooth-gliding. Quick-drying. Long-lasting.
No cracking. No smudging. No softness—unless it’s your lips.
Created for night owls, rebels, artists, and power moves, this shade doesn’t whisper. It walks in loud and owns every inch of the room.
From the club to the conference call, Brave proves that black isn’t basic—it’s next-level bold.
VEGAN. NON-DRYING. BLACK-OWNED. WOMAN-LED.
This shade turns heads.
Order before it sells out (again).
“I wore Brave to a photoshoot and dinner back to back—zero touch-ups. All confidence.”
— Verified Pretty Smacker
This black is not for the background.
Brave is our boldest shade yet—a fearless 25-hour matte liquid lipstick in unapologetic black. It’s rich, it’s deep, and it’s built for women who don’t shrink, flinch, or fold.
The formula?
Smooth-gliding. Quick-drying. Long-lasting.
No cracking. No smudging. No softness—unless it’s your lips.
Created for night owls, rebels, artists, and power moves, this shade doesn’t whisper. It walks in loud and owns every inch of the room.
From the club to the conference call, Brave proves that black isn’t basic—it’s next-level bold.
VEGAN. NON-DRYING. BLACK-OWNED. WOMAN-LED.
This shade turns heads.
Order before it sells out (again).
“I wore Brave to a photoshoot and dinner back to back—zero touch-ups. All confidence.”
— Verified Pretty Smacker
Vegan & Cruelty-Free.
Chocolate scented.
Net weight 6.6ml.
All sales final.
More about our Pretty Smack formula.
Our ultra-rich colors carry all the impact without any of the weight. The smooth, matte texture glides on thanks to our soft brush applicator, which makes it easy to define your lips like a true diva. Each shade stays put for all-day wear, with no bleeding, and no drying out your lips – for a true Pretty Smack smile.
