This pink doesn’t play.
Hottie is our statement-making 25-hour matte liquid lipstick—a fierce, neon pink that turns heads and owns every room.
It glides on smooth, dries down flawless, and doesn’t smudge, dry out, or transfer—no matter how hard you laugh, flirt, or sip that cocktail.
Created for the bold, the loud, the unapologetic—Hottie was made to celebrate power, playfulness, and pink on purpose.
Whether you’re on live, in the limelight, or just living out loud, this shade demands attention and dares you to shine.
VEGAN. NON-DRYING. BLACK-OWNED. WOMAN-LED.
This neon pink sells out quick—don’t say we didn’t warn you.
I didn’t think I could pull off a hot pink like this.. now I don’t want to wear anything else.” —Verified Pretty Smacker
Ingredients: Isododecane, Dimethicone, Microcrystalline Wax, Silica, Methyl Methacrylate Crosspolymer, Polymethylsilsesquioxane, Propylene Carbonate, Phenoxyethanol, +/- Iron oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Red 6 (CI 15850), Red 28 Lake (CI 45410), Titanium Dioxide (CI 77891), Yellow 6 Lake (CI 15985), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Red 7 (CI 15850), Red 28 (CI 45410), Red 30 Lake (CI 73360), Orange 5 (CI 45370), Red 21 (CI 45380), Red 22 (CI 45380), Red 33 (CI 17200), Red 36 (CI 12085).
No Duplicate, No Copy
One of a Kind is our standout matte liquid lipstick in emerald green—a rare, rich shade that sets trends. It glides on like silk, drying smooth and staying put. No smudging, no flaking, no regrets. This isn't for blending; it's for the bold and creative.
🌟 Unmatched, Unbothered, Unrepeatable 🌟
Wear it when you're ready to be seen exactly as you are. Whether on stage, off camera, or walking into your own light, this is your green light. Vegan, non-drying, black-owned, and woman-led. Don't miss out; grab it before it disappears.
💬 Customer Love 💬
"I wore One of a Kind to an event and everybody stopped me. I've never felt more seen." — Verified Pretty Smacker.
Ingredients: Isododecane, Dimethicone, Microcrystalline Wax, Silica, Methyl Methacrylate Crosspolymer, Polymethylsilsesquioxane, Propylene Carbonate, Phenoxyethanol, +/- Iron oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Red 6 (CI 15850), Red 28 Lake (CI 45410), Titanium Dioxide (CI 77891), Yellow 6 Lake (CI 15985), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Red 7 (CI 15850), Red 28 (CI 45410), Red 30 Lake (CI 73360), Orange 5 (CI 45370), Red 21 (CI 45380), Red 22 (CI 45380), Red 33 (CI 17200), Red 36 (CI 12085).
This red started it all.
Voluptuous is our best-selling 25-hour matte liquid lipstick—a deep, rich red that commands attention without saying a word.
It glides on smooth, dries down flawless, and doesn’t smudge, dry out or transfer—unless you’re biting into something greasy.
Made for bold women, long days, and moments that matter, this shade was created to celebrate strength, sensuality, and legacy.
Whether you’re headed to brunch, a boardroom, or the block—Voluptuous puts the spotlight where it belongs: on you!
VEGAN. NON-DRYING. BLACK-OWNED. WOMAN-LED.
This shade sells out fast. Grab yours before it’s gone.
“I wore this for 13 hours straight, ate tacos, and didn’t have to reapply once.”
Verified Pretty Smacker
Ingredients: Isododecane, Dimethicone, Microcrystalline Wax, Silica, Methyl Methacrylate Crosspolymer, Polymethylsilsesquioxane, Propylene Carbonate, Phenoxyethanol, +/- Iron oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Red 6 (CI 15850), Red 28 Lake (CI 45410), Titanium Dioxide (CI 77891), Yellow 6 Lake (CI 15985), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Red 7 (CI 15850), Red 28 (CI 45410), Red 30 Lake (CI 73360), Orange 5 (CI 45370), Red 21 (CI 45380), Red 22 (CI 45380), Red 33 (CI 17200), Red 36 (CI 12085).
This one pulls you in.
Enticing is our sultry velvet-plum matte—deep, smoky, and smooth like your favorite slow jam. It’s the shade you reach for when you want to feel powerful without raising your voice.
It glides on soft, dries down like second skin, and doesn’t budge, smudge, or ghost your lips—even through a late-night bite or back-to-back video calls.
Created for rich tones, moody moods, and unforgettable entrances, this shade does the most with the least. It’s confidence, bottled.
Whether you’re stepping into a lounge or turning heads in the grocery aisle—Enticing knows how to make a scene.
VEGAN. NON-DRYING. BLACK-OWNED. WOMAN-LED.
This one stays booked and busy. Don’t wait too long to grab yours.
“Wore this through date night, dessert, and a heated convo—and it stayed put. That’s a win.” —Verified Pretty Smacker
Ingredients: Isododecane, Dimethicone, Microcrystalline Wax, Silica, Methyl Methacrylate Crosspolymer, Polymethylsilsesquioxane, Propylene Carbonate, Phenoxyethanol, +/- Iron oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Red 6 (CI 15850), Red 28 Lake (CI 45410), Titanium Dioxide (CI 77891), Yellow 6 Lake (CI 15985), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Red 7 (CI 15850), Red 28 (CI 45410), Red 30 Lake (CI 73360), Orange 5 (CI 45370), Red 21 (CI 45380), Red 22 (CI 45380), Red 33 (CI 17200), Red 36 (CI 12085).
Soft doesn’t mean silent.
Ladylike is our classic nude matte liquid lipstick—a smooth, effortless shade that speaks with intention, not volume.
It glides on creamy, dries down matte, and stays perfectly in place through long days, tough talks, and whatever else comes your way.
No fading. No stickiness. No mess.
This shade was made for women who know how to carry power with grace. Whether you’re in pearls, pumps, or sweatpants—Ladylike keeps it poised, polished, and pretty… with just enough edge.
It’s not just neutral—it’s necessary.
VEGAN. NON-DRYING. BLACK-OWNED. WOMAN-LED.
This one belongs in your rotation.
Tap in before it’s gone.
“Ladylike is my everyday go-to. It looks soft, but it makes me feel unstoppable.”
— Verified Pretty Smacker
Ingredients: Isododecane, Dimethicone, Microcrystalline Wax, Silica, Methyl Methacrylate Crosspolymer, Polymethylsilsesquioxane, Propylene Carbonate, Phenoxyethanol, +/- Iron oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Red 6 (CI 15850), Red 28 Lake (CI 45410), Titanium Dioxide (CI 77891), Yellow 6 Lake (CI 15985), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Red 7 (CI 15850), Red 28 (CI 45410), Red 30 Lake (CI 73360), Orange 5 (CI 45370), Red 21 (CI 45380), Red 22 (CI 45380), Red 33 (CI 17200), Red 36 (CI 12085).
This pink came to play cute—and win.
Baddie is a soft, flirty blush-pink matte that brings feminine energy with a sharp edge. She’s the shade you throw on when you’re feeling unbothered, unbent, and fully in your element.
Glides on like satin, dries down like confidence, and stays locked in through every compliment, kiss, and camera flash. She’s sweet, but she doesn’t melt under pressure.
Whether you’re running errands in a hoodie or stepping into the room like the whole mood, Baddie shows up for every version of you — playful, polished, and always that girl.
VEGAN. NON-DRYING. BLACK-OWNED. WOMAN-LED.
Ingredients: Isododecane, Dimethicone, Microcrystalline Wax, Silica, Methyl Methacrylate Crosspolymer, Polymethylsilsesquioxane, Propylene Carbonate, Phenoxyethanol, +/- Iron oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Red 6 (CI 15850), Red 28 Lake (CI 45410), Titanium Dioxide (CI 77891), Yellow 6 Lake (CI 15985), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Red 7 (CI 15850), Red 28 (CI 45410), Red 30 Lake (CI 73360), Orange 5 (CI 45370), Red 21 (CI 45380), Red 22 (CI 45380), Red 33 (CI 17200), Red 36 (CI 12085).
Grind. Glam. Repeat.
Working Girl is our terracotta-brown matte liquid lipstick—the perfect balance of grounded and bold, made for women who handle business and still look damn good doing it.
It glides on smooth, dries down like velvet, and stays locked in whether you’re leading the meeting, launching your hustle, or clocking out to catch a vibe.
This shade is for the go-getters, the multitaskers, and the “I got this” crew. From 9 to 5 and everything after, Working Girl holds you down with confidence, class, and a touch of badass.
VEGAN. NON-DRYING. BLACK-OWNED. WOMAN-LED.
The bag isn’t the only thing you’re securing.
Snag this shade while it’s in stock.
“I wore Working Girl all day — meetings, errands, dinner — didn’t reapply once.”
— Verified Pretty Smacker
Ingredients: Isododecane, Dimethicone, Microcrystalline Wax, Silica, Methyl Methacrylate Crosspolymer, Polymethylsilsesquioxane, Propylene Carbonate, Phenoxyethanol, +/- Iron oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Red 6 (CI 15850), Red 28 Lake (CI 45410), Titanium Dioxide (CI 77891), Yellow 6 Lake (CI 15985), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Red 7 (CI 15850), Red 28 (CI 45410), Red 30 Lake (CI 73360), Orange 5 (CI 45370), Red 21 (CI 45380), Red 22 (CI 45380), Red 33 (CI 17200), Red 36 (CI 12085).
A spell in a tube.
Enchanting is our metallic bronze-gold matte lipstick—a warm, glowing shade that turns every word into a soft command.
It glides on like magic, dries down smooth, and wears like confidence you didn’t know you had.
No smudge. No stick. No touch-ups needed.
This shade was made for the ones who entrance rooms without trying. The women who shine in stillness, charm without force, and leave people wondering how they pulled that off.
Enchanting is elegance with a twist. A glow with grit.
The perfect blend of softness and strength.
VEGAN. NON-DRYING. BLACK-OWNED. WOMAN-LED.
Warning: this one gets remembered.
Grab it before the spell breaks.
“Enchanting is my go-to when I want to feel golden, grounded, and that girl.”
— Verified Pretty Smacker
Ingredients: Isododecane, Dimethicone, Microcrystalline Wax, Silica, Methyl Methacrylate Crosspolymer, Polymethylsilsesquioxane, Propylene Carbonate, Phenoxyethanol, +/- Iron oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Red 6 (CI 15850), Red 28 Lake (CI 45410), Titanium Dioxide (CI 77891), Yellow 6 Lake (CI 15985), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Red 7 (CI 15850), Red 28 (CI 45410), Red 30 Lake (CI 73360), Orange 5 (CI 45370), Red 21 (CI 45380), Red 22 (CI 45380), Red 33 (CI 17200), Red 36 (CI 12085).
Power in every pout.
Sophisticated is our rich, deep chocolate matte liquid lipstick—a sultry shade that serves elegance with edge.
It glides on velvety smooth, dries to a flawless finish, and lasts from power lunches to after-hours.
No cracking. No flaking. No fading. Just presence.
This shade is for women who know their worth and make no apologies for it. Whether you’re commanding the room or casually making people stare—Sophisticated brings bold depth and grown-woman energy to every look.
And yes—it smells like chocolate.
Because luxury should make an entrance and leave a trail.
VEGAN. NON-DRYING. BLACK-OWNED. WOMAN-LED.
She’s not loud, but she’s unforgettable.
Grab her while she’s still in stock.
“It’s giving confidence in a tube. Sophisticated is that girl.”
— Verified Pretty Smacker
Ingredients: Isododecane, Dimethicone, Microcrystalline Wax, Silica, Methyl Methacrylate Crosspolymer, Polymethylsilsesquioxane, Propylene Carbonate, Phenoxyethanol, +/- Iron oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Red 6 (CI 15850), Red 28 Lake (CI 45410), Titanium Dioxide (CI 77891), Yellow 6 Lake (CI 15985), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Red 7 (CI 15850), Red 28 (CI 45410), Red 30 Lake (CI 73360), Orange 5 (CI 45370), Red 21 (CI 45380), Red 22 (CI 45380), Red 33 (CI 17200), Red 36 (CI 12085).
This black is not for the background.
Brave is our boldest shade yet—a fearless 25-hour matte liquid lipstick in unapologetic black. It’s rich, it’s deep, and it’s built for women who don’t shrink, flinch, or fold.
The formula?
Smooth-gliding. Quick-drying. Long-lasting.
No cracking. No smudging. No softness—unless it’s your lips.
Created for night owls, rebels, artists, and power moves, this shade doesn’t whisper. It walks in loud and owns every inch of the room.
From the club to the conference call, Brave proves that black isn’t basic—it’s next-level bold.
VEGAN. NON-DRYING. BLACK-OWNED. WOMAN-LED.
This shade turns heads.
Order before it sells out (again).
“I wore Brave to a photoshoot and dinner back to back—zero touch-ups. All confidence.”
— Verified Pretty Smacker
Ingredients: Isododecane, Dimethicone, Microcrystalline Wax, Silica, Methyl Methacrylate Crosspolymer, Polymethylsilsesquioxane, Propylene Carbonate, Phenoxyethanol, +/- Iron oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Red 6 (CI 15850), Red 28 Lake (CI 45410), Titanium Dioxide (CI 77891), Yellow 6 Lake (CI 15985), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Red 7 (CI 15850), Red 28 (CI 45410), Red 30 Lake (CI 73360), Orange 5 (CI 45370), Red 21 (CI 45380), Red 22 (CI 45380), Red 33 (CI 17200), Red 36 (CI 12085).
