Voluptuous | Power Red Matte
BACK IN STOCK FOR JUNETEENTH. USE CODE: LIPS15 for 15% off TODAY ONLY!
This red started it all.
Voluptuous is our best-selling 25-hour matte liquid lipstick—a deep, rich red that commands attention without saying a word.
It glides on smooth, dries down flawless, and doesn’t smudge, dry out or transfer—unless you’re biting into something greasy.
Made for bold women, long days, and moments that matter, this shade was created to celebrate strength, sensuality, and legacy.
Whether you’re headed to brunch, a boardroom, or the block—Voluptuous puts the spotlight where it belongs: on you!
VEGAN. NON-DRYING. BLACK-OWNED. WOMAN-LED.
This shade sells out fast. Grab yours before it’s gone.
“I wore this for 13 hours straight, ate tacos, and didn’t have to reapply once.” Verified Pretty Smacker
Vegan & Cruelty-Free.
Chocolate scented.
Net weight 6.6ml.
All sales final.
More about our Pretty Smack formula.
Our ultra-rich colors carry all the impact without any of the weight. The smooth, matte texture glides on thanks to our soft brush applicator, which makes it easy to define your lips like a true diva. Each shade stays put for all-day wear, with no bleeding, and no drying out your lips – for a true Pretty Smack smile.