Beauty Brand Builder Blueprint | How I Built Pretty Smack Broke AF
I was a disgruntled Uber driver with a pink lipstick logo and a dream.
No investors. No financial safety net. Just $5,500 from a class action lawsuit and an idea I couldn’t shake.That idea turned into Pretty Smack Cosmetics—my lip-exclusive beauty brand that started with matte lipstick and is now expanding across the country.But the truth is… the journey wasn’t cute.
I made mistakes. Wasted money. Delayed my launch.
That’s why I made this guide—so you don’t have to go through what I went through.This is your blueprint if:
• You’ve got the vision but no funding
• You’re overwhelmed by what step to take next
• You’re tired of Googling your way through trial and errorHere’s What You’ll Learn Inside:
• How to choose a product that can’t be easily duplicated (proprietary = power)
• How to find the right supplier and create a custom formula—without blowing your budget
• How to legally set up your business and trademark your brand yourself
• The budget-friendly ways I built my website, packaging, and branding
• How to show up in-person and online, even if you’re broke or scared
• My exact strategy for getting Pretty Smack into marketplaces, pop-ups, and eventually… into profit
I was a disgruntled Uber driver with a pink lipstick logo and a dream.
No investors. No financial safety net. Just $5,500 from a class action lawsuit and an idea I couldn’t shake.That idea turned into Pretty Smack Cosmetics—my lip-exclusive beauty brand that started with matte lipstick and is now expanding across the country.But the truth is… the journey wasn’t cute.
I made mistakes. Wasted money. Delayed my launch.
That’s why I made this guide—so you don’t have to go through what I went through.This is your blueprint if:
• You’ve got the vision but no funding
• You’re overwhelmed by what step to take next
• You’re tired of Googling your way through trial and errorHere’s What You’ll Learn Inside:
• How to choose a product that can’t be easily duplicated (proprietary = power)
• How to find the right supplier and create a custom formula—without blowing your budget
• How to legally set up your business and trademark your brand yourself
• The budget-friendly ways I built my website, packaging, and branding
• How to show up in-person and online, even if you’re broke or scared
• My exact strategy for getting Pretty Smack into marketplaces, pop-ups, and eventually… into profit
I was a disgruntled Uber driver with a pink lipstick logo and a dream.
No investors. No financial safety net. Just $5,500 from a class action lawsuit and an idea I couldn’t shake.That idea turned into Pretty Smack Cosmetics—my lip-exclusive beauty brand that started with matte lipstick and is now expanding across the country.But the truth is… the journey wasn’t cute.
I made mistakes. Wasted money. Delayed my launch.
That’s why I made this guide—so you don’t have to go through what I went through.This is your blueprint if:
• You’ve got the vision but no funding
• You’re overwhelmed by what step to take next
• You’re tired of Googling your way through trial and errorHere’s What You’ll Learn Inside:
• How to choose a product that can’t be easily duplicated (proprietary = power)
• How to find the right supplier and create a custom formula—without blowing your budget
• How to legally set up your business and trademark your brand yourself
• The budget-friendly ways I built my website, packaging, and branding
• How to show up in-person and online, even if you’re broke or scared
• My exact strategy for getting Pretty Smack into marketplaces, pop-ups, and eventually… into profit
A broke girl’s guide to building a beauty brand from scratch—with grit, grind, and $0 funding.
Start your dream brand without the fluff, overwhelm, or $20K startup costs. This guide walks you through exactly how I launched Pretty Smack—from idea to income—with nothing but a lawsuit check and a vision.
FAQ:
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Nope. While it’s based on my beauty brand, the steps inside work for any product-based business.
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Yes. Whether you’ve started already or you’re just dreaming, this is your foundation.
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Yes! As soon as you purchase, you’ll receive the digital guide directly in your inbox.
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Because this is a digital download, all sales are final—but I poured everything I’ve got into this, and I believe it’ll serve you.