“LIPs. unapologetically.”
Pretty Smack is a lip-exclusive beauty brand born to stand out—and our latest drop does just that.
The Uptown Luxe Lip Drip Collection is a high-shine lip gloss line inspired by the real Bronx—not the one from the headlines, but the one we lived. Uptown raised our founder, and each of these 10 glosses is named after an iconic section that shaped her story—from ‘241st Boss’ to ‘Gun Hill Glaze’. With buttery texture, bold pigment, and a heavenly scent, these glosses were made to speak volumes—no matter where you’re from.
Available for pre-order now.
SHOP OUR FEATURED matte SHADES
Get ready to give the world some major lip with our fabulous, high-pigment, ultra-matte shades that take you from baddie to buttoned-up-babe with one easy application.
Make it STAND OUT.
This isn’t your average lip care. These are the lips that stop traffic, command attention, and keep people talking. Watch below and see the Pretty Smack difference.
let your lips talk. make them smooth, juicy, and confident.
THE GIRLS SAID WHAT THEY SAID!
“
THESE SHADES ARE DOPE!
I JUST ORDERED VOLUPTUOUS AND CAN’T WAIT TO TRY THE REST.
-Chloé T.
“
OMG THE COLORS LOOK AMAZING. I HAVE BEEN WAITING FOR YOUR LIP LINE TO DROP AND YOU DID NOT DISAPPOINT!
-Jackie M.
“
FINALLY SOME MATTE LIPS THAT CAN LAST ALL DAY. PRETTY SMACK WHERE HAVE YOU BEEN!?
-Janaye Z.
VEGAN. CRUELTY-FREE. UNAPOLOGETIC.
At Pretty Smack, looking good should never come at the cost of compassion. That’s why every product we create is 100% vegan, always cruelty-free, and tested only on bold, beautiful humans—never on animals.
